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Swimart survey

04 April 2012 swimart

Swimart survey

We all love our pools!

If there's one thing homeowners are proud of, it's their swimming pools. Eighty five per cent of Australian pool owners believe that their pool adds value to their homes, with 42 per cent admitting a pool is a deciding factor when purchasing property.

The Swimart Summer Pool Owners Survey 2012, which surveyed almost 200 pool owners across Australia, found that in terms of value, swimming pools can add an average of $30,000 to a property. And given we all love our pools, it's not hard to see why.

"According to our research, the value a pool adds to a property can be defined in both monetary and lifestyle terms," says Chris Fitzmaurice, national manager, Swimart. "Almost half of those pool owners we surveyed use their pool most for relaxing and another third for quality family time."

Not only that, for a country that loves the ocean, it appears the pool wins hands down. An overwhelming 81 per cent of those surveyed prefer to relax poolside rather than head to the beach.

The Swimart Summer Pool Owners Survey 2012 also found that the days of a standalone pool in the backyard are numbered, with Queensland leading the way. Fifty four per cent of pools in Queensland are now integrated into the design of a home compared with only 31 per cent of pools in NSW.

And thanks to the warm Queensland climate, a third of Queensland pool owners now use their pools all year round with solar heating, compared with only 12 per cent in NSW.

 

Other key trends

  • 88% of pools in Australia are in-ground
  • 69% of pools are salt, rather than chlorine
  • 51% believe having an environmentally friendly pool is important

CONGRATULATIONS!
Congratulations to Nick Goddard from Sydney who was the winner of the Swimart Pool Handover Kit MKII, which consists of:

  • A flexi vacuum head
  • Standard pool broom
  • Leaf rake
  • 4 in 1 pool water test kit
  • 8' to 16' tele pole
  • 11m vacuum hose

Thank you to everyone who completed the pool survey.