Real Stories.
Real Opportunities.
Real Success.
Your Swimart Story Starts Here.
At Swimart, every franchise is more than just a business; it’s a life story in the making. For some, it becomes a family legacy passed down through generations. For others, it’s the leap from employee to successful business owner with more freedom and confidence.
Whether you’re exploring franchising for the first time or already own a pool store and are thinking about what’s next, Swimart can help you take the next step with the support of a trusted brand.
About Swimart Franchising.
For more than 40 years, Swimart has been known in the pool industry for expert advice, trusted service and making pool care simple. Swimart Franchising is how we share that experience with people who want to own and grow their own pool care business, without having to start from scratch.
Backed by Waterco Ltd, an ASX-listed industry leader, Swimart is truly unique in the pool care space. No other pool franchise business in our region is partnered with a manufacturer of pumps, filters, chemicals and more.
That means our franchise owners don’t just have a recognised brand above the door, they also benefit from direct access to Waterco’s products, stronger buying power and competitive pricing that can support healthier margins in their business.
Since 1983, Swimart has grown into one of Australasia’s most recognised pool and spa service networks, with:
Across Australia, millions of people enjoy their backyard pools and spas, and they rely on trusted local experts to keep them safe, clean and ready to enjoy. Swimart franchise owners are those local experts.
For a deeper look at how the model works, training, support and systems, you can request the Swimart Franchising Information Guide.
Which Path Are You Interested In?
We offer a range of pathways so you can join Swimart in a way that suits where you are now – including a unique business conversion model designed specifically for independent pool store owners.
Explore Becoming a Swimart Franchise Owner.
For people looking to step into business ownership.
Own a Swimart retail store or mobile franchise and become the trusted pool care expert in your local area.
Ideal if you’re ready to build something of your own with training, systems and support behind you.
Convert My Pool Store to Swimart
For independent pool store owners wanting stronger backing.
Bring your existing pool business under the Swimart brand and plug into our buying power, systems, marketing and support.
Ideal if you want to grow, improve performance, or create a clearer succession or exit plan while staying in the business.
Sell My
Pool Store
For owners looking to realise the value of what they’ve built.
If you’re thinking about stepping back or retiring, Swimart’s acquisition and resale model may be able to support the sale of your independent pool store into our network.
Ideal if you’re ready for your next chapter and want to know your customers and team will be left in good hands.
Why People
Choose Swimart
We believe owning a Swimart franchise should be empowering, rewarding and supported at every step. Our role is to help franchise owners build strong, successful businesses without feeling overwhelmed, alone or unsure of the path forward.
“Swimart sets you up with everything you need to succeed.”
– Peter Morris, Franchise Owner, Swimart Rouse Hill
People choose Swimart because they want:
A proven track record
Over 40 years of franchising and pool care experience.
A trusted brand
One of the most recognised names in the pool and spa industry.
Clear systems and frameworks
Designed to make business ownership simpler.
Comprehensive training
Technical and business training for you and your team.
Ongoing support
Marketing, operations, product and technical guidance.
A community
A network of franchise owners who share ideas and support each other.
Real People. Real Stories. Real Successes.
Swimart franchising is filled with stories of real people who have transformed their careers, families and futures through their businesses.
What Happens When You Enquire?
Step 1
Share a few details
Complete the enquiry form and tell us whether you’re exploring franchising, interested in converting your store, or considering selling.
Step 2
Initial conversation
A member of our franchising support team (via Eden Exchange) will contact you to understand your situation, answer questions and talk through potential pathways.
Step 3
Explore your options
Complete the enquiry form and tell us whether you’re exploring franchising, interested in converting your store, or considering selling.
Current Swimart Opportunities
Swimart franchising is filled with stories of real people who have transformed their careers, families and futures through their businesses.
Frequently Asked Questions
Ready to find out if Swimart is right for you? Register your interest today.