Swimart Liverpool

This Retail store plus mobile servicing is located on a high-profile intersection with great visibility to inbound and outbound traffic. This successful business is in the heart of thriving suburbs with easy access to its loyal customer base of private and commercial pools. The spacious retail space is complemented by generous off-street parking making it extremely convenient for customers. This business comes with everything you need – established customer base, stock and vehicles, along with training, support and a proven business model.

Making a Splash since 1983! Swimart is an institution in the Australian and New Zealand pool and spa industry, and we have built our reputation over the past 39+ years by making pool care, and franchising, easy.

Backed by ASX-listed company Waterco

  • Over 76 bricks and mortar stores and 250 service vans
  • Industry leading franchise system that has been the benchmark for decades
  • Exclusive supplier contracts which allow our stores to offer an extensive range of competitively priced and unique pool products including pool cleaners, accessories, spare parts, chemicals, toys and modular pools

Marketing support

  • Management of all online marketing platforms: website, social media, SEO
  • All graphic design and campaign artwork
  • National PR campaigns
  • National and local brand awareness initiatives
  • Seasonal campaigns
  • Local area marketing programs

Training provided

Swimart’s modular training is a comprehensive program designed to prepare you for everything that happens in the business. The program is comprised of an initial seven-day onboarding program undertaken at our Sydney Head Office and is then followed by four weeks of intensive onsite training.

About the Opportunity

What started as a single pool retail store in the Sydney suburb of Killara has grown to over 76 franchise outlets across Australia and New Zealand, and a fleet of more than 250 mobile service vans. Indeed, since its inception the Swimart business model has proven to be one of the most successful and profitable franchise systems in the pool and spa industry. Swimart’s ongoing success comes thanks to our continued commitment to make pool people happy. Our focus is on making pool care easy for consumers by ensuring we are the leaders in the industry when it comes to research, development and implementation of award-winning products and services. We’ve been setting the standard for over 39 years, and the competition still haven’t caught up.

For a private and strictly confidential discussion on how a Swimart franchise could benefit you, contact our Swimart National Operations Officer, Barry Conomy, at barry.conomy@swimart.com.au

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