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Swimart Franchise Information

An exciting new franchisee business opportunity could be in your hands.

Be a part of a Booming Industry.

Australians and New Zealanders have a special love affair with the backyard swimming pool. Our pools are destinations to play and unwind, to gather with family and friends, and so much more. And the industry is booming.



There are over 1.2 million pools in Australia alone.



The Pool industry is worth close to $1 Billion.



13% of Australians live with a house with a pool.



Over 180,000 pools are being built every year.



New Zealand has more pools in the world per capita.

The pool industry continues to show year on year growth. And you can be a part of it.

Join a Leading International Brand.

With over 76 destinations and over 35 years of industry expertise, Swimart is an institution in the Australian and New Zealand pool and spa industry. We have built our reputation by making pool care, and franchising, easy.

Founded by ASX-listed Waterco, the Swimart brand was developed so that everyone could have access to the world’s best water filtration products and systems. Today, Swimart leads the way by offering not only a great range of products but also providing leading service and expert advice.

Swimart’s ongoing success comes thanks to our continued commitment to make pool people happy by ensuring we are the leaders in the industry when it comes to research, development and implementation.

Benefits of a Swimart Franchise.

Unlike other franchise organisations who exist purely to be a franchise system, our motivation is to provide the best support to franchisees and the best products and services to pool owners.

Swimart franchisees enjoy direct access to industry expertise, knowledge and skill and also benefit from Waterco’s huge buying power with all major industry suppliers.

You will be supported by an established and specialised management team dedicated to ensuring Swimart franchisee’s maximise revenue and the effectiveness of the brand.

The Swimart franchise management team has been carefully put together to provide a unique blend of solid industry, franchising, retailing and product expertise and experience.


What sort of training do I get?

All new Swimart Franchisees undergo a comprehensive twenty-three day training course. This course has thirteen training modules which cover all facets of the Swimart business, from product and chemical knowledge, pool and spa filtration, retailing, marketing, customer service and a lot more. Training modules are a mixture of both practical and theoretical learning and are mainly conducted by successful and experienced Trainer Franchisees in selected training shops. Swimart conducts further training sessions on all aspects of the business on a regular basis

What level of investment is needed?

This depends on whether you are buying a new or existing store. The price of an existing store is set by the franchisee and, naturally, will vary based on the value of plant, equipment and goodwill. The cost of a new store will also vary based on the size of the premises and the extent of fitout required. Typically, an average new store costs between $150,000 and $220,000 to establish.

Can I have a say in how my Swimart is run?

Of course you can. Swimart works closely with our franchise partners through both the National Advisory Committee (N.A.C.) and Product Advisory Committee (P.A.C.) The N.A.C. was established in 1994 to facilitate franchisees contribution to the business. All franchisees nominate and elect their area representative to sit on both councils which meet quarterly. In addition to this each region has a minimum of four Franchise Meetings a year where Franchise management meet with franchisees to discuss the business. In NSW and Queensland these meetings are held around nine times a year.

Contact us.

To find out how Swimart can be a new and exciting business opportunity for you, please download our comprehensive information pack or contact us directly.


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