Enter Your Suburb or Postcode so to show your nearest Swimart

Swimwear Story

04 April 2012 swimart

Swimwear Story

Swimwear Story

2012 Swimwear Trends

Anticipating the return of summer, we're all counting down the days until the pool is warm enough for that first momentous swim. The only problem is, that daggy old swimsuit just won't cut it anymore. Here's a rundown of 2012's swimwear trends to keep you looking cool beside the pool this summer.

Baku Australia

Mixed prints and colour blocking

Prints are going crazy this season, with basic bikinis vamped up by a mixture of prints on the same piece. Designers are careful when choosing patterns to mix and match, selecting similar colour palettes or themes to create a unified design.

"This summer it's all about modern shapes and vivid prints," says a spokesperson for Jets Australia. "Colour blocking is a trend we love and that has had ongoing success. Florals are bold and bright for a look that is the essence of tropical glamour, and subtle eastern prints depicting Asian style offer a rich and luxurious take on the oriental theme."

Sculpted one pieces and cut outs

One pieces have been making their way back onto the swimwear scene for the last few seasons now. The new sculptural styles with cut away details or statement straps appeal to those who consider themselves as fashionistas, while the modesty of more traditional suits appeal to the shyer type.

"The athletic and sports-luxe trend we've seen over the past few seasons is a driving force behind the one piece," says Tamara Bykerk, owner and designer of Baku and Ginja Australia. "But more importantly, there are many figure flattering benefits of wearing a one piece. It creates the illusion of a longer torso and defines the waistline to give the appearance of a flatter, firmer stomach."

This style of swimwear is truly made for everyone, with halters, strapless, cut outs and many more offering a suit that will flatter every body shape.

Jets Australia


Fabrics for swimwear are becoming even more versatile as they move into metallics. Not only for the twenty-somethings on the dance floor on a Saturday night, metallic fabric can emphasise beautiful bronzed skin (real or fake) and make you stand out from the crowd.

Metallic swimwear in a shockingly bright colour will add to your impact, while a more subtle silver or gold shimmer will complement all skin tones.

"Shimmering panels, metallic fabrics and metal hardware give a cutting edge and progressive feel to swimwear this season," says Tamara from Baku.

Baku Australia

High waisted

Designers pay tribute to the 1950's style swimsuit with their modernised takes on high waisted bikini styles. These babies are made for lounging around the pool, with their appeal being more aesthetic than practical.

"The most sought after swimwear styles this season are structural modern one-pieces with cut-outs and statement low backs for a hint of glamour, or the bandeau bustier top and high-waist pant bikini duo," says a spokesperson for Jets. "However, for the very definition of great individual style, swimwear should be reminiscent of its wearer's personality."

The high waisted bottoms are often accompanied with a more structured top with bra cups and even underwire to create a feminine silhouette. The high cut of this style makes your legs look longer and your waist smaller as it draws the eye in. However, it can be tricky to pull off if you are curvier around the hips and bottom, as the high waist can emphasise a fuller figure.

Cute cover ups

Cover up beside the pool this summer with your choice of kaftans, maxi dresses, crochet dresses, light cotton shifts, cotton pants or shorts. These items ensure you won't be turning a lobster shade of red after an afternoon in the sun, as well as keeping you looking good.

"Baku launches its first ever Resort Wear collection this season, consisting of fluid, kaftan dresses, ultra-chic pants and sheer blouses," says Tamara from Baku. "Fabrics include 100% pure white natural cotton for breathable comfort and soft jersey in a bountiful palate of happy yellows, azures and purples."

For the blokes

Tom & Teddy

For guys who want a pair of the mid thigh, slimmer silhouette shorts that are on-trend right now, look no further than Australian swimwear brand Tom & Teddy.

"Our collection is aimed at a market that's looking for an alternative to the heavily branded, street and surf-orientated swimwear," says a spokesperson for premium swimwear brand, Tom & Teddy. "Vibrant colours and contemporary designs are the hallmarks of the summer 2012/13 range."

Tom & Teddy offer matching sets for dads and their little man, perfect for family days beside the pool.

Tan lines be gone

Three years ago UK-based Kiniki swimwear introduced their Tan Through swimsuits for men and women into Australia, outraging the Cancer Council with their promotion of harmful tanning. The Cancer Council's Slip, Slop, Slap campaign must be working, because even those of us who dislike those pesky tan lines from swimwear are a bit hesitant about this product.

Despite this, the availability of Tan Through swimwear is set to increase in Australia with Priskweb launching TanThru.com.au later this year.